RTB (REAL-TIME BIDDING) CAN BE SPAß FüR JEDERMANN

Hotel group IHG, the parent company that owns the Holiday Inn and Intercontinental chains, began running programmatic ads to encourage users to book directly with them, rather than with third-party sites like copyright or Booking.com.Cost-effective for advertisers: When advertisers save money, publishers benefit too. Brands that feel they’Respons